If you’re building a product that supports or facilitates an essential service, building USSD as a communication or transactional channel is critical. USSD remains the most reliable way to complete transactions in Africa as it doesn’t rely on internet access. That means any downtime or break in communication can be critical. Offer essential services: Essential services like healthcare, food, policing, etc, are considered so because they are crucial to the fabric of any society.Therefore, if you’re looking to build an inclusive product, it’s a necessity to build on USSD. Any product that excludes feature phones automatically excludes a majority on the continent. Care about inclusion and accessibility: As of 2021, more Africans used feature phones than smartphones.Beyond being a tool for commerce, USSD is also a communication tool that allows people to transmit information without the internet.Īs a business, you should be looking to build a USSD touchpoint if you: As such, it is also an important tool for businesses looking to reach customers on the continent.Īlthough transactions are the primary use-case of USSD, it can be used to do a lot more as is evidenced by these applications of USSD we considered. It powers a vast majority of transactions across the continent. USSD is a critical component of Africa’s financial technology landscape.
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